Advertisements for Kristals Cosmetics
Kristals Cosmetics had their casting and creative direction completed before they started looking for a skincare and makeup photographer. They knew that they wanted Mara as the face of their brand, and loved the natural and authentic aesthetic that we achieved in a previous shoot with her, so they contacted us to photograph their campaign. We worked with their team from Miami and Tel Aviv at Milk Studios in Los Angeles.
This was an interesting shoot because of the logistics of it. We were working for a month in China and flew from Shanghai to Los Angeles for this shoot while the rest of the team flew in from Miami, New York, and Israel. This industry is always rich with experiences, especially when it comes to working with people from around the globe. One of my favorite experiences is being on a set where people are speaking multiple languages. It happens on our sets more than we would have expected because we have a tendency to select ethnic and international faces. Even if we don’t realize it ahead of time, inevitably someone will walk in with a beautiful accent or an interesting story of where they are from. On this day, we had a mix of French, English, and Hebrew. If only I had someone to speak Mandarin with…
If you like these ads, check out our Vanidades beauty editorial.
Creative Direction & Casting: Miki Turgeman